Branding

Hopscotch is a bar and brasserie located in Mumbai that targets millennials and aims to bring out your inner child with a retro, 90s themed space. We conceptualised the logo using the idea of Lego blocks while also referring to various other elements from the 90s to create a design language. From electronics, to catchphrases, Hopscotch branding embodies nostalgia for all the 90’s kids.